stupid is, as stupid does….

This is a beautifully cool music video which doubles up as a cool advertising device, and also an effective sales channel!

Mega cool ad agency- Anomaly- have produced this little You Tube native gem and it also sits upon the official Diesel website. The website allows the user to pause the video and click on pieces of clothing which take their fancy, ultimately purchasing them from the site. Clever.

The dancers in the video are fans of the Diesel brand, who were co-incidentally sourced from social media networks. On the Diesel website you can click on the dancers themselves and find out more info about them courtesy of their social media profiles. How cool is that?

So if you wanna find out more about the sexy chick in the bikini, click here!

Yet another brand doing cool stuff with social media channels in order to engage an audience , drive traffic and ultimately increase sales in a clever, subtle way.

I love it. Check it out for yourself, I think you will love it too.

I love the song, the dance and I also think it is a really clever digital addition to the wider Be Stupid campaign.

Marvellous.

~ by Jo Douglas on March 31, 2010.